PRESS RELEASE

January 25, 2010
Entries invited for new ABN Innovation Award

ABN, partner of the Royal Agricultural Society of England’s British Pig & Poultry Fair, is offering £1000 in prize money to the winner of an exciting new industry competition, the ABN Innovation Award.

The award will be presented on the second day of this year’s RASE/ABN British Pig & Poultry Fair on Wednesday May 12, at Stoneleigh Park, Warwickshire.

“The award provides a new and unique opportunity for young people from both outside and within the industry to put forward an exciting and innovative marketing concept for British pig or poultry food products,” says ABN’s commercial services director Angela Booth. “It’s a great opportunity for the next generation to put forward their ideas and take part in this prestigious national award.

“We are looking for fresh ideas that could add value to our industry. This award is open to anyone with an exciting idea for marketing British pig or poultry food products to consumers and strengthening our industry.”

Aimed at the under 35s, entrants are asked to submit an innovative and creative concept in any format receivable by post or e-mail by Friday April 9, 2010. Entries will be reviewed by the judging panel and successful finalists will be invited to attend the Fair in May to present their concept to a panel of judges. All finalists will attend the ABN industry dinner and the winner will be announced the following day in a presentation at the Fair.

“It is very important that we encourage the next generation to fully engage with both the pig and poultry sectors and for this reason we have welcomed the new award from ABN as an integral part of the British Pig & Poultry Fair,” says RASE event director Alice Bell. “We are inviting entries from colleges and universities as well as organisations with young members to ensure we have a wide and varied entry for this new award.”

For more details of the award and an entry form please visit the website: www.pigandpoultryfair.org.uk/abninnovationaward

ENDS

Notes to Editors:

The British Pig & Poultry Fair is the biennial event for the industries and is proudly presented by the Royal Agricultural Society of England and partnered by ABN. The Fair will take place on Tuesday 11th and Wednesday 12th May 2010 at Stoneleigh Park. For further details, please log on to www.pigandpoultry.org.uk

Leading monogastric nutrition company ABN is partnering the 2010 British Pig and Poultry Fair to demonstrate its commitment to the industry and its ability to deliver whole chain solutions as a progressive forward-thinking and efficient business.

Contacts for further information